Convertkit (Accidentally!) Delivers A Masterclass On How NOT to Rebrand
A couple of weeks ago, ConvertKit, a well-known and popular email marketing platform for content creators, announced they were rebranding in public as Kit.
Cue the jokes (my favorite is the Knight Rider ποΈ reference).
ConvertKit is a $30+ million/year company. If it wants to rebrand in public ... they'll be fine.
BUT ... it's not good modeling for its customers.
TBH I'm waiting for the new rebranding in public trend. π
Branding is messy.
Rebranding ... don't get me started. Messaging, art, designs ... small businesses find remnants for years.
I've been through it myself.
Foster Growth (my favorite!) -> Jen McFarland Consulting (for about 6 mos.) -> Women Conquer Business (now).
I found a Jen McFarland Consulting reference last week. π€¦ββοΈ
As I said, messy.
IMHO, this is definitely a case of just because the big dogs do it doesn't mean you should.
Rebranding takes time.
Like a fine wine, let it sit for a while.
Then methodically roll it out.
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