ConvertKit shows bigger doesn't always mean better. View in browser 

Your dose of fun, easy, and straightforward tips to market your business effectively.

The Hook 🎣

Convertkit (Accidentally!) Delivers A Masterclass On How NOT to Rebrand

A couple of weeks ago, ConvertKit, a well-known and popular email marketing platform for content creators, announced they were rebranding in public as Kit.

  • No logo

  • No public cutover date/plan

  • Only vague generalities about "scalability and giving you the actionable insights you need to grow your business" ...

Cue the jokes (my favorite is the Knight Rider 🏎️ reference).

ConvertKit is a $30+ million/year company. If it wants to rebrand in public ... they'll be fine.

BUT ... it's not good modeling for its customers.

TBH I'm waiting for the new rebranding in public trend. 🙄

Branding is messy.

Rebranding ... don't get me started. Messaging, art, designs ... small businesses find remnants for years.

I've been through it myself.

Foster Growth (my favorite!) -> Jen McFarland Consulting (for about 6 mos.) -> Women Conquer Business (now).

I found a Jen McFarland Consulting reference last week. 🤦‍♀️

As I said, messy.

IMHO, this is definitely a case of just because the big dogs do it doesn't mean you should.

Rebranding takes time. 

Like a fine wine, let it sit for a while. 

Then methodically roll it out.

Quotable Quips 💬

Marketing is no longer about the stuff that you make, but about the stories you tell. — Seth Godin

Coming Attractions 🤩

Email Marketing List Builders

June 27 • 9-10 AM PDT • Zoom

Learn savvy strategies, ingenious tactics, and powerful tools to transform your email list from 'meh' to magnificent.

The Billboard 📖

This Newsletter Growth Trend Is Straight from Wall Street

Read the article to learn about audience arbitrage. Whaaat? If you haven't noticed, there are tons of newsletter referral programs cropping up (via Convertkit (Kit!), SparkLoop, Beehiiv, etc.). 

Primer on audience arbitrage: Business A runs newsletter subscriber ads. When you opt-in, they'll suggest you subscribe to multiple newsletters. Then Business A gets paid a 'co-registration' referral fee for each subscription. 

My take: audience arbitrage is gross affiliate marketing. Short-term gain, lost trust. Anecdotally, I've heard even legit referrals via SparkLoop, etc. don't produce long-term subscribers. Use care.

The Punchline 🤣

Why do content writers feel cold all the time? 

Because they’re surrounded by drafts.

The Tagline 📝

5 Reasons to Ditch Grammarly for Writer

I never thought I'd leave Grammarly ... until I met Writer, the generative AI copywriting companion that aids with grammar, consistency, voice, and more.

The Call to Action 📣

New Member Content

Use Claude.ai for SEO

If you want to explore how AI can help with search engine optimization, I've added a lesson to the Advanced AI Marketing Prompts Class to deconstruct a conversation that you can use for your own business. 

💌 That's a wrap.

If…

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You have a question or comment (or want to say hi!), hit reply.

See you again next week.

Have a great day,

Jen

Jen McFarland, CEO
Women Conquer Business

P.S. Ready To Work Together? Here are 3 ways to receive support:

Marketing Consulting, confidence-boosting guidance with a patient teacher, action-oriented goal-setting, and accountability in a safe, confidential space.

Get a Marketing Blueprint to position your business for future growth.

Join my Business Marketing Coaching Community when you're tired of throwing things against the wall to market your business. There's a better way, I promise.

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Women Conquer Business is a boutique digital marketing consultancy that helps service businesses slay digital marketing overwhelm and streamline processes, so you can amplify your impact. We deliver on our promise through individual consulting engagements and our business marketing coaching community.
Women Conquer Business

401 NE 19th Ave #200
Portland, OR 97206
United States of America

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